How To Create A Technology Blog (2021)
As you may already know, having your own blog can be very profitable and an extremely effective way to reach new audiences, therefore, if you are looking for more information about it then you have come to the right place.
Let's start at once!
THIS is, without a doubt, the first step you should take with your blog.
If you think about it you will realize that the market or niche of technology is huge, really too big to cover every important topic that your (just started) blog touches.
In the future maybe, but, for now, it is best to stay within a smaller theme until you gain some traffic and visitors and then begin to expand.
What will you get out of this?
On the one hand, your articles will be more specialized and therefore will rank easier in search engines for more specific searches than other blogs that do not answer too well.
Instead of trying to do an article on "Cheap Computers," create a somewhat more focused post, something like "Cheap and Powerful Desktop Computers."
This is how Google itself will agree with you with its own autocomplete function:
In turn, your articles will be related to each other (to speak of the same thing) and this will make you keep a high percentage of your readers longer on your blog, jumping from one article to another, which is an important signal for Google...
On the other hand, you can distinguish your blog from the competition by being a website that only talks about keyboards or only monitors, or you specialize in desktop computers, drones, cameras, or whatever.
The goal is to create a VERY focused website that allows you to generate enough traffic in the short term.
That way you can (quickly) start to win those top positions in the search engine.
There are a wide variety of platforms and services that promote their different "advantages" and assure you the best of the results in terms of blogging or website creation.
Of course, most of these companies can help you with your project, without a doubt, either by creating your blog through Blogger, Wix, Squarespace, or whatever, but yes, with its various limitations.
If you are still not sure what objective you have with your blog or how much time you are really going to dedicate to it, it may be best to start with these sites.
However, if you want to make money with your technology blog, you want to take it seriously and you think of it as a long-term project then I recommend that you go with WordPress.
This platform is by far the best option for anyone who does not want to learn ANYTHING about code but still be able to create a powerful website, design it with ease, and rank in the top positions of Google without problems.
According to different sources, WordPress is used on more than 30% of the websites around the world, which is a lot.
It will not take you too long to learn how to use it, also here is a simple tutorial where I explain step by step EVERYTHING you need to know about WordPress to create a blog and start positioning articles in Google:
The two elements you'll need to get started (literally) creating your tech blog.
On the one hand is what is Hosting, the physical place where your website/blog will be hosted.
And on the other is the Domain, the name of your blog, with its corresponding clear extension, be it .com, .net, or .org, it will not matter too much as long as you choose a global domain so as not to be limited by the region or country where your website will be shown.
As far as Hosting is concerned, I recommend hosting it with Bluehost or Webempresa, both are excellent companies and work very well, I say this from my own experience.
Once you are clear about which platform you are going to hire for your Hosting as well as for your Domain, it is time to start creating your Blog.
Let's see, to begin, especially in the first months of life, your blog will not have too many visits, even if you take the time to generate enough content in the shortest possible time, so do not worry too much, for now.
Using a free template that WordPress itself provides will be more than enough, in fact, these templates (like Twenty Seventeen) are SEO-optimized and are not too loaded, so they will not present any problem at the time to position your articles.
Then once you've published at least 10 or more articles you can start looking at more professional templates.
Now, what do I mean by SEO-Optimized Design?
Mainly to preserve a design that loads fast is minimalist in terms of content presentation and clarity, and looks good on mobile devices.
Three KEY characteristics that affect the web positioning of your blog and the trust that Google places in your articles to be ranked as they greatly influence the user experience.
Some premium templates that I recommend you see since they are extremely fast and meet these three requirements are:
X Theme. It is a simple template that focuses on displaying your blog's content clearly, has optimal loading speed, and displays very well on mobile devices with a well-coded responsive design.
Theme finish. Another great option if you plan to create several websites since for only $ 99USD you can use this template in as many blogs as you want as long as they are yours. It has a responsive design that adapts very well, is simple to install, and load very fast.
Genesis Theme. Finally, and probably one of the most professional options on the market, of course, one of the things you should keep in mind is that it will take a little longer to install and configure this template but the result will be formidable.
I have tried a good number of templates for WordPress, Divi, Astra, Foodica, most of the most popular free ones, and several more but these three are, without a doubt, some of the best on the market, both in terms of price and quality that offer.
In the field of new technologies, it is important to be up to date and follow trends, therefore, doing good research before writing each article in order to generate good content is important.
The biggest difference between your blog and any other blog within the same market will be the quality of the information shared.
How much work you put into getting good illustrative images about the latest model of a certain technological product or if you include explanatory infographics about how a device works, are some of the things that will make your blog a success.
Now, what can you do to create better content?
Do your homework. As I told you before, take the time to research, find more information, read a lot about the topic or topic you are writing about, make sure you understand well all the aspects that come together in the article you plan to publish.
Includes Multimedia. You MUST include some multimedia in your articles, be it photos, videos (more on that in a minute), infographics, GIFs, or any type of visual aid that can keep the visitor's attention on your site as well as help them better understand an idea or topic.
Basic Copywriting. Finally, good online content will be one that has good copywriting, that is, that applies simple techniques to facilitate reading such as paragraphs of 2 to 3 lines maximum, use a conversational tone in writing, include words specific to the niche or market concerned, among other things.
Of course, creating "good content" is subjective and will depend on what we mean by good and bad in each case, but the truth is that there are particularities that stand out compared to others, like the ones I just mentioned.
That's right, it's about time to start promoting some of your articles to generate more clicks, attract more visitors, and gain more authority as a respected technology blog.
If there is something that can definitely increase the traffic of your blog, whatever the topic, it is the correct promotion of your articles on social networks, forums, and other authority platforms.
For example, you can easily find, using Google, many opportunities to share some of your most popular posts.
Doing a simple search like "forum" + "technology":
Already the first three results are relevant to our search and we can, with all security, find conversations and discussions where your articles can contribute something of value to the participants.
This will not only attract more readers to your blog but they will also be people who are already familiar with the subject and very interested in learning more about technology and computing, among other things.
Now, another way you can promote your articles is on social media, particularly Facebook groups.
You can apply the same methodology including:
In this case, you may have to work a little more and filter between the groups that Facebook returns in its results, perhaps refine the search with more terms, but in the end, you will get dozens of groups where people are already talking about what you write.
Just make sure you add something of value before you post links to your articles, nobody likes spam and they can kick you out of a group very quickly for implementing such practices.
Instead, it would be best if you think about this strategy, as well as the photos, in the long term, participate every day answering a question or trying to help others, the more value and help you provide, the better it will be when you finally share one of your links, it's that simple.
You have already gone through most of the stages (if not all) that can contribute to the growth of your blog, from now on it will be just a matter of being constant and trying to improve as you go, adjusting every detail to the maximum.
That is why it is time to talk about what many are interested in, how to make money with a blog, particularly in this case, with a blog that deals with technology and technological innovation, among other aspects.
As you saw in the video there are several ways you can make money with a blog and all of them can work very well, the important thing is that you decide on some to be able to work them well.
Learning how to properly monetize with ads, affiliate marketers, or create your own digital product takes time, so it is good that you evaluate what may be the best options in your case.
With that said let me tell you what can work best on a blog that deals with technology.
Advertisements. Undoubtedly both the Adsense program and any of the others that I mentioned in the video will be a good first step to start earning your first dollars with each new article that positions.
Affiliate Market. Second, and perhaps should be in first position, you can join programs like Amazon's to be able to offer all the interesting technological products you can find, cell phones, tablets, cameras, different gadgets, and charge a commission for each sale that It occurs through your blog from the products you offer in your articles.
Online store. Another pretty good way you can monetize a blog where you talk about technology is by implementing an online store within your site to offer physical products, I also explain this in greater depth in my video so I suggest you watch it.
Now, of course, there are more ways you can make money with your blog but I think these can be adapted very well to the technological theme and generate the highest possible profitability as a result.
In case you don't know, videos on the Internet are trending and probably the most efficient way to generate content online today.
Not only will you generate more interactions with your users but you will also see how the number of visitors to your website accumulates if you promote your articles with videos or simply incorporate more videos into your content.
Whether you dedicate yourself to opening your own YouTube channel or you simply decide to implement some video marketing to promote your site, whatever your goal is, believe me, that making videos will be one of the best decisions you can make.
What's more, the Forbes site published a popular article a few years ago where it detailed how important and effective it can be to upload videos to Facebook to promote your content, claiming that there are 10 native Facebook videos (that is, not shared from another platform). times more shares than a YouTube video.
You will see that the same applies to Twitter, Pinterest, Blogs, and all kinds of platforms where content is shared.
Therefore, if you were thinking that recording videos could be another way to make your knowledge known, you can be sure that it is an excellent way to achieve it!
I hope this information has been enough for you to take the first step.
In fact, that's the most important thing really when it comes to creating content online, taking the first step, getting started, encouraging yourself.
I would like to know what you have to say about it, questions, queries or suggestions are welcome!
Leave me a comment.